Successful people realise that the only reason they are where they are is because of the loyalty of their customers.

So it’s up to you to get to know your customers so well that you can anticipate their needs and exceed their expectations.

Attract your ideal customers

Of course you want to work with people you like and who treat you with respect so you need to attract customers who energise and inspire you, people who value your effort and expertise and who are willing to pay you what you are worth.

You will be happier, more energetic and more productive if you do.

The truth is you are the company you keep.

It’s important to choose your clients with as much care as you choose your friends.

Get rid of negative people

You’re never going to be able to please everyone, so don’t make your life more difficult than it needs to be by dealing with people who are troublesome or possess characteristics or behaviours you despise.

It’s a known fact that customers are twice more likely to share their bad customer service experiences than they are to talk about positive experiences, so it pays to be very selective about who you let into your business.

Conserve your time and energy and avoid burnout by getting comfortable with setting boundaries and saying no.

Set up a filtering system

Decide what filters you want to run your perfect clients through.

Get specific.

The economic status of a client is certainly a factor to consider, but there are many others.

What are their values?

With whom do they associate?

Make a list of their personal characteristics.

Also, what particular traits do they have in common with each other.

This will help you identify who you will and will not work with.

In time you will become recognised and sought out as a specialist in your field because you are producing specific results for a specific group of people.

The more specialised you become, the more successful you will become.