According to research, happiness is the key to success.

Happiness is not a “feelgood” luxury, but is essential to our well-being.

Being happier is more likely to make you financially better off, reduce stress levels and increase life expectancy.

Happiness comes from having a healthy, positive state of mind, and from spending your time doing what you enjoy doing most.

Doing well in business comes from being particularly good at what you enjoy doing most.

The key to success in business is to understand where your greatest talent lies, and figure out how to build a business around it.

You don’t have to reinvent the wheel (unless you want to!)

Just look for ways to differentiate yourself from your competitors.

But more than anything else make sure that you and your business idea are a match made in heaven.

If not, you probably won’t make a success of it even if the idea proves to be financially viable.

That’s because following your passion has been scientifically proven to make you happier.

Passion produces positive energy.

And positive energy attracts wealth.

Wealth – like happiness, confidence and love – starts from within.

Integrating your passion with your business provides sustainable motivation and the grit to weather the inevitable ups and downs of your entrepreneurial journey.

Just like life, business is a journey, not a destination.

You want to enjoy your journey, not waste your time and money building something that might not work out for you.

The last thing you want is to spend your days slogging away at something you don’t like just to make ends meet.

Don’t get me wrong, there are a lot of people out there who have been wildly successful in business, even though they have spent a lifetime of misery from having played it safe, rather than taking the chance to do something that makes their heart sing!

(I’ve come across quite a few of those miserable sods along my journey.)

Don’t be that person.

What is it that makes you truly happy?

Ask yourself what is it that motivates you?

In what way do you want to contribute to make things better?

What do you want to achieve for yourself and your loved ones?

What do you value most, spiritually, emotionally and materially?